B2B & B2C DUAL MARKETPLACE CASE STUDY

Ficci Flo Marketplace — Dual-Channel Trade & Seller Studio

Rooted in Tradition, Driven by Women. Engineering a multi-chapter B2B/B2C marketplace empowering female entrepreneurs across India with seller studios, automated RFQ negotiations, custom ad servers, and tiered settlement engines.

https://ficciflomarketplace.com/chapter/amritsar

v2.4 Live

Ficci Flo Marketplace Platform & Seller Studio

badge Role

Lead E-Commerce Architect

storefront Domain

Dual B2B/B2C E-Commerce & Social Enterprise

code Tech Stack

Django 6 Python 3.12 Razorpay API Pillow Engine

bolt Impact

⚡ 15+ Active FLO Chapters

🛒 Dual B2B RFQ & B2C Checkout

auto_stories

Executive Summary

FICCI FLO Marketplace is a multi-chapter dual-channel e-commerce ecosystem built specifically for women entrepreneurs, artisan clusters, and organic farming cooperatives operating under FICCI FLO (Federation of Indian Chambers of Commerce & Industry - Women's Wing).

By combining direct-to-consumer (B2C) retail shopping with bulk wholesale (B2B) quotation requests, multi-chapter vendor verification, custom banner ad servers, and automated commission settlement cycles, the platform enables hundreds of female founders to showcase, sell, and scale their unique products pan-India.

Marketplace Operations Friction

Solving Dual-Channel Trade & Vendor Challenges

shopping_cart

1. Dual B2B & B2C Pricing Conflict

Vendors needed to sell single units directly to retail buyers while simultaneously offering volume discounts and custom RFQ negotiations to B2B buyers.

check_circle Solution: Polymorphic ProductType (B2C/B2B/Both) & Quotation Engine.

location_city

2. Multi-Chapter Organization & Compliance

FICCI FLO spans dozens of regional chapters (Amritsar, Delhi, Mumbai). Each vendor required chapter tagging, GSTIN/PAN verification, and HSN code compliance.

check_circle Solution: Chapter routing taxonomy & multi-stage compliance pipeline.

campaign

3. Ad Space Monetization & Targeting

Promoting featured artisan collections and brand campaigns required localized banner slot management, pricing packages, and CTR analytics.

check_circle Solution: Ad Server with slot dimensions, chapter targeting & CTR metrics.

payments

4. Complex Vendor Commission & Payouts

Handling category-specific commissions, compounding GST rules, shipping deductions, and 7/14/21-day vendor settlement cycles manually was error-prone.

check_circle Solution: Automated VendorSettlement engine & commission rules matrix.

Architecture & Features

Core Software Modules

storefront

1. Dual-Channel B2B RFQ & B2C Shopping Engine

Product Variations, Minimum Order Quantities (MOQ) & Direct Quotation Workflows

Enables vendors to publish products for retail checkout (B2C MRP & price) or wholesale trade (B2B bulk pricing & MOQ thresholds). Includes interactive buyer-seller enquiry messaging (Enquiry & Quotation) for negotiating custom prices, payment terms, and downloadable PDF quotes.

groups

2. Multi-Chapter Seller Studio & Compliance Pipeline

Chapter Directory, GSTIN/PAN Verification & Vendor Support Tickets

Features dedicated seller studios for female entrepreneurs with store front galleries, owner profile cards, order fulfillment dashboards, GST/PAN compliance tracking, and built-in vendor support tickets.

ads_click

3. Ad Placement & Impression Analytics Server

Slot Dimensions, Pricing Packages & Real-time CTR Tracking

Includes an ad engine supporting Home Sliders, Category Headers, and In-between Product List placements. Monetizes platform space with pricing packages (AdPricingPackage), campaign scheduling, chapter-specific ad filtering, and impression/click analytics (AdAnalyticsEvent).

account_balance

4. Dynamic Commission & Settlement Payout Engine

Category-Based Rules, GST Compounding & 7/14/21-Day Settlement Cycles

Automates net vendor payouts by calculating gross order revenue, applying category marketplace commissions (percentage or fixed), deducting settlement cycle fees, and accounting for GST tax rules (VendorSettlement).

card_membership

5. Member Subscription Tiers & Feature Gatekeeper

Product Listing Limits, RFQ Access & Featured Storefront Badges

Manages vendor membership tiers (VendorPackage) regulating product upload limits, enabling B2B RFQ access, custom store banners, and featured seller badges on the homepage.

terminal

System Architecture Overview

┌─────────────────────────────────────────────────────────────────────────┐
│                     FICCI FLO Marketplace Web App                       │
│  (Django Templates + Tailwind CSS + Responsive Seller Studio Controls)  │
└────────────────────────────────────┬────────────────────────────────────┘
                                     │ Django Views, Middleware & Forms
┌────────────────────────────────────▼────────────────────────────────────┐
│                       Django 6 Marketplace Core Engine                  │
│ ┌──────────────────────┐ ┌──────────────────────┐ ┌───────────────────┐ │
│ │ Dual B2B/B2C Router  │ │ Ad Server & Analytics│ │ Settlement Engine │ │
│ └──────────┬───────────┘ └──────────┬───────────┘ └─────────┬─────────┘ │
└────────────│────────────────────────│───────────────────────│───────────┘
             │                        │                       │
┌────────────▼────────────────────────▼───────────────────────▼───────────┐
│                        Data & Integration Layers                        │
│     (Razorpay Gateway + PIL Image Processing + SQLite3/PyMySQL DB)       │
└─────────────────────────────────────────────────────────────────────────┘

Proven Results

Measurable Business Impact

15+

Active FLO Regional Chapters

Connecting female entrepreneurs from Amritsar to Pan-India.

100%

Automated Tax & Commission Payouts

Calculates GST and multi-tier payouts with zero manual error.

3.2x

Increase in Merchant Onboarding

Accelerated onboarding with Seller Studio & GST verification.

Payment Reconciliation Discrepancy

Protected with Razorpay webhooks and automated settlement logs.

psychology Key Engineering Takeaways

Polymorphic Dual-Pricing Data Models: Structured the product database to dynamically expose retail cart checkout for B2C items while opening interactive RFQ quotation threads for B2B wholesale transactions.
Context-Aware Ad Placement & Impression Tracking: Built an in-house ad server tracking impressions and clicks per campaign without degrading page rendering performance.
Automated Image Resizing & Watermarking: Integrated Pillow image processing in model save handlers to thumbnail uploaded category and store images to optimal size on submission.

Ready to Build a Multi-Vendor E-Commerce Platform?

Partner with our engineering team to architect scalable B2B/B2C marketplaces, vendor dashboards, and automated payout engines tailored to your organization.

Start Your Project arrow_forward